creating a Persona

Antonio Di'nozo, 33
Italian
Millionaire sports agent (football)

Interests:
Collects high end sports cars
Extreme sport adrenaline junky
Small gambling addiction

Journey (why own a boat):
Flashy to match his personality
Somewhere to take his meaning overnight relationships
Island hopping
Uses 1 or 2 weekends a month

Expressed Needs:
Freedom
Large bed
Lounge area
Proper bathroom and toilet
Mini bar
Basic galley
Drive the boat himself to impress friends